An infographic is a unique way to make data easily understood and tangible. Nothing is more boring than reading a bunch of numbers in a chart or in a report. By making an infographic, you can highlight important sets of data in ways that are both visually appealing and understandable.
Here are six tips to help you create an effective infographic that people will want to read.
Tip 1: Use an website with infographic templates if design is not one of your strengths.
Below are some popular and free websites that provide templates and tools to help you make an awesome infographic.
–Piktochart (Free): I’m a big fan of Piktochart because it is very user-friendly and has a lot of beautifully designed templates that can still be altered for your content. You can also design your own infographic from scratch and there are a lot of options for charts and icons to spice up your work.
–Venngage (Free trial): There is a free 14 day trial, but if you decide you would like to purchase something for more professional use, this website might be a better option for you. This company offers three different packages: premium, education and team. The price ranges from $15 for a premium option for only one user to $29 a month for the education package for up to 35 teachers and students. The team option is $65 a month and allows for premium features for five users and the ability to share content between one another. Similar to Piktochart, Venngage offers many different templates and charts to work with.
–Canva (Free): This free software can be used to make drag and drop infographics along with social media designs, presentations and posters. There are also templates, photos and icons that you can use for the infographic. This platform is the best for social media application.
Tip 2: Tell a story
Your infographic should tell a story or highlight an important issue. When designing your infographic, consider the purpose and why someone would want to read it. If you are unsure if your infographic helps tell a compelling story, have another person look at it and ask them what they think the story is. If their story is different from yours, adjust accordingly.
Tip 3: Use a simple design with consistent and relevant colors
By having a design that is simple and not overly busy, readers can focus on the data visualization and the overall story. Stick to a few colors choices that represent your story or issue and a clean design.
Tip 4: Solid stats
Use data from reputable organizations such as Pew Research, academic institutions, data.gov, UNICEF or the World Health Organization. Stats should be current, factual, helpful and reliable. Be sure to cite your sources somewhere on your infographic!
Tip 5: Size accordingly
According to Donna Moritz of Socially Sorted, the size of an infographic should fit the medium. She recommends a horizontal width of 735 pixels and a vertical height of less than 5000 pixels. Use a jpg format for faster download time.
Tip 6: If you like it, share it
If you are proud of your infographic, make that known and share it on social media. According to Moritz, infographics that are shared on Twitter and LinkedIn perform better than traditional posts. Be proud of your work and share it with the world!